The Challenge Rambles and riff raff about all this and that

We Media Buenos Aires – Part 3

Mariano Amartino is moderating a table on Blogs.

Leandro Zanoni is presenting.

Blogs. over 100 million, 380K in Argentina. Social Networks; MySpace 220 Mill. users, facebook 90 million. Thousands of social networs.

User is the key player. Prosumer, simple and dynamic, services. FREE. (My note: free for SOME...)

Bloggers are not pro guys. Leandro wonders about what happens with new journalists who won't depend on mass media.

Ernesto Tenembaum takes the stand.

"I've worked on everything, TV, Radio, print, now I have a blog and I'm modern" (I love this guy's soft irony).

The Medium does not matter. "When we founded "XXIII" we looked at circulation, on TV we are pending on ratings, on blogs it is the same, we're pending on clicks and visits".

Everybody is always looking at what catches the attention.

"Most of what's blogged is not journalism, it is a form of comunication".

I'm interested in blogs as a way of democratizing information.

"It is the same old story, on a news paper, on a blog, on TV, it is just telling stories".

"I'm a big Paul Krugman fan."

"There's a lot of Catharsis going on on Blogs".

Daniel Fernández Canedo takes the stand.

News must be interesting to get readership. Clarin Blogs opens the newspaper to blogers. 12K blogs opened so far, in comparison "El Pais" from Spain only has 10K.

What is going to change is the business model.

We have changed our reading habits, we read less extensively and less profoundly.

Journalist have no option but to become better journalists.