The Challenge Rambles and riff raff about all this and that

15Oct/080

We Media Buenos Aires – Day 2 (Part 6)

Its about 9PM and only now I've been able to go online. I decided not to take the PC to WeMedia and write down with pen and paper (so analog!) and pay more attention to the keynotes. I'm not doing it ever again. I felt naked without my reliable T60p in my lap.

Day 2 annotations (Evereything but John Bell's presentation, too tired to finish it today). My conclusions will have to wait for a couple of days I'm afraid.

The first track was entitled "Communicating with the new generations"

Carlos Perez, President BBDO.

"It is the how that changes, the what remains the same". Carlos started by showing a Video from 1976's Olympic Games featuring Nadia Comanechi's Perfect 10, freezing the image on the display that showed a 1.00 score because it was not prepared to show a perfect 10 performance.

He sees the generational clash as massive as the difference between Columbus and the Native Americans when he first reached the continent. (Personally I don't think it is that wide, or even think there is a generational clash, but rather some personality differences)

"New generations multitask by nature"

Marketing for the new generations intertwines things that usually would not be otherwise connected, this marks a new tendency.This can lead to Brandjacking, although people do not consciously hijack brands, they just relate to the message. Unidirectional marketing is gone for good. (Amen!).

"When everything changes one should ask: 'what has remained the same'".

Guillermo Oliveto, CEO, CCR.

Time's "Man of the year" cover for 1997 featuring "you" is an example of what WeMedia is.

"We can do amazing things with technology, but there's always a side B to things".Destructive vs. Constructive technology, quotes Humberto Eco.

"We need to humanize technology". "We're going back to basis": giving new meaning to the future based on giving value to things from the past. Underlines the tendency that brands have on putting emphasis on their heritage.

iPhone is an example of the fascination on the how. There's a lack of truth, we're shaken when we're told the truth.

Second part of 1st track. Several youngsters share their views.

Since there was not a very clear line of thought, bulleted list is in order.

  • TV is not their favorite type of media
  • Internet is their main means of communication
  • "Social Networks are all alike"
  • "I don't understand facebook"
  • MSN is respectful enough to call people contacts and not friends. (Killer phrase if you ask me)
  • Cumbio: "Besides an individual am a product of the internet".

Second track: Online Communities

Anton Chalbaud, Chief Revenue Officer, Sonico.

"Social Networs are the natural evolution of media".

"Users switch from simpler Social Networks to more complex ones".

"Microsites don't make sense"

"We need to find new ways to advertise"

Victor Kong, MySpace.

In Victor's view Social Networks:

  1. are based on fundamental changes on relationships
  2. "Enrich real life interactions"
  3. Have very high penetration and usage rates. (doh!)
  4. People like to connect with brands. ("They talk to McD's as if it were a person"

Florencia Pettigrew, Linkedin.

Linkedin has diversified its revenue stream. Linkedin groups came as an answer, they allow people to "do stuff". Politicians (Obama) and Media create groups. Linkedin has content agreements with several news sites (CNBC, New York Times).

14Oct/080

WeMedia Buenos Aires – Part 5

Final part of Today.

Jorge Gobbi, Editor Social Voices.

Social Voices does not cover Europe and the US because they have enough traditional media coverage. Social Voices is a global startup. He's talking about "voices without votes" what the rest of the world thinks about the US election. He's the only Argentine writter. The idea is not to yield their own oppinions but rather to leverage bloggers's points of view.

"Rising Voices" gives grants to develop blogs for those people who don't have access to the internet or blogs. OLPC is huge in Uruguay.

They also try to help bloggers who suffer censorship.

Reuters invests in Social Voices. NYT republished the feed about South Osetia.

Juán Cruz Mones Cazón, idealistas.org

60K daily uique visitors, 500k registered users, 80k organizations.

"Can Internet change the world?" "No, people can, using Internet".

Gives examples of how idealistas.org helps to connect different organizations. "That is what idealistas is all about".

Things are free because people believe that once you start charging for a service another company / guy will come and do it for free.

The free business model is a challenge even for organizations such as Idealistas.

Paulien Osse - Wage indicator foundation.

She's coming to the public asking what people earn. Of course people are reluctant to answer.

"Essentially this is what we do, we ask people how much they make, but on the internet". They are going to display a movie.

This is fun for economists. Just to compare the wages of exactly the same job in different countries. It is essential to know if you know if you're paid propperly.

Knowledge sharing for collective inteligence.

The question on how they validate the date, make sure people are not telling lies when completing their wage information. Paulien says there is only a small percentage are not truthful about their sallary.

Final Keynote

Steve Herrmann, Editor, BBC.

When thre was an earthquake in India the BBC got tons of messages of people trying to tell each other they were ok, if they knew something about missing people and other "social" requirements.

On Zimbawe they asked the population to SMS the BBC to let them know what was going on during polling. BBC was banned from the country at the time. People reported all kinds of abuses and other atrocities.

Burma: BBC's reporter couldn't move freely through the country. They contacted the local population to get updates on what was happening.

The Burma story didn't end up very well. They stopped getting messages and emails. The burmanise government shut down the ISP's, BBC was left out of sources.

China Earthquake. They are mentioning the twitter feed. Also Chinese bloggers. They also monitored what was the Chinese media said about the torch relay protests in Europe and the US.

More examples about blogging from countries that are hard for the BBC to get into (Saudi Arabia, Cuba).

They tried an experiment called "Laptop link-ups". Sent people with Notebooks to remote places so people could tell their stories. (Brilliant!!).

In the UK they have a project for schools where they send a journalist to let kids know what journalism is about. They create news from this schools and then publish it on the BBC. This program has cought up in other countries and regions as well.

BBC uses blogs as a publishing platform for their star journalists (the screenshot is from Peston's Picks, title: "We own the banks").

They use an interactive map about the general mood around the financial crises where people pinned thier economical problems (unapyable mortages, rising food prices, etc).

To exmplain globalization BBC painted a crate and send it all over the world, then they encouraged readers to ry to spot it at ports and boats, take pictures at it and send them back to the BBC. Amazing shots.

And thus the day ends... sort off. Pictures coming soon.

1Nov/060

“Le monde” on WordPress

Le monde a very well known and global French newspaper is moving it's blog engine to WordPress. You can already read about this in tons of places:

http://scobleizer.com/2006/10/30/wordpress-wins-big-le-mondefr-account/

http://toni.wordpress.com/2006/10/30/le-monde-moves-to-wordpress/

So I wont extend too much on the huge success this suposes to WordPress and open source.

What I find most interesting is the current newspapers' tendency  to open up and become more "interactive". What's actually surprising is how long it took them to do so.

Mass media has a pretty interesting vice, they love the sound of their own voice; but are not too fond about listening to others. Something quite ironic if you ask me, since they are supposed to be the "reflection of reality".

I wonder how long it will take until we start hearing about censorship of some kind.