The Challenge

Cut back on Social?

Published by Esteban Glas on June 22nd, 2009 | This post lacks all category except for: All this and that

30 ways to shock yourself by bre pettis (cc: by-NC)

I’m quite tired of Social Media. I’m rather amused by how much we tend to think it does and how little it ends up delivering.

I’ve had enough of watching the promise go in vain. I’ve seen too many examples of agencies and companies tuning Social Media into television. What do I mean? They have made novel (sort of) media into the same old waste. We’ve failed on the promise (premise?) of transparency, we’ve turned too much of it into mere entertainment.

This has pushed me to look elsewhere lately. I’m desperately looking for the next unstained piece of technology that I can help colonize before the evil greedy arrogants unavoidably take over.

Cloud computing? Too dull, too backend. Interesting, but overly niche.

Semantic Web? Well… I like it, yes, but, once again, something only nerds would find interesting.

Mobile? Not my game. By far.

So I default to what I know. And I become a critic. Maybe I will not colonize a new theoretical space but put up a good fight instead. Try to raise the values of authenticity and conversation close to the heart.

Thus I shall denounce every crappy campaign, every false premise, every piece of painted cardboard I come across.

Because Social Media might have been bastardized to near-death, but it ain’t over till its over.

The Challenge shall become darker, more sarcastic and more acid than ever before.

I’m back for good.

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