The Challenge Rambles and riff raff about all this and that

Disconnected

I've just went through a tough couple of weeks. Nothing epic, just trying to move houses with a 2 month old, with both the wife and I hit by the flu and trying to do everything in a 4 day time window. Add a lot of family visiting and you'll have a picture of how busy I was.

That rendered me disconnected.

But it also serves as a good analogy for the disconnection I've been feeling with social media in the last couple of months.

I don't like where most things are heading nor the way many agencies and companies are handling Social Media campaigns or initiatives.

There are some exceptions, but the general rule of thumb is that 90% of the SMM initiatives I see are either a. not authentic; b. not original; c. poorly executed; d. lack an objective; e. all of the above (in most cases).

Maybe it is just a sign of the times, but it does not suck less because of that.

Knowing myself this will yield 1 result: I'll try to come up with something interesting to cut through all of this waste of time and resources.