The Challenge

Social, baby, Social!

Published by Esteban Glas on November 16th, 2008 | This post lacks all category except for: Blogs, Business, Social Media, Web 2.0, Web Marketing

In case you were wondering why I have been so quiet on this blog lately, I am now entitled to disclose what I’ve been up to since it is all now in the public domain.

For starters Lenovo now has its first Japanese blog: Yamato Thinking. It is a actually dual language blog, both in Japanese and English.The guys at Yamato are responsible for much of the design of our computers, thus it shall prove to be an interesting read.

This is a big step for us in the right direction. Enabling a social media strategy on a more global basis is the way to go.

We have also redesigned our Lenovo social homepage. This should now prove to be a fairly useful hub for everything that goes on on the Lenovo Social Media Universe. This homepage will keep evolving and upgrading to usefully serve our visitors and customers. I have wild things in mind.

But that’s just the tip of the iceberg for what’s being going on.

We have also launched a new service for our customers called “Discover Social Media“. The word “service” does not do justice, actually. I’ll describe what the intent is and how we plan it should work.

Our aim is to build a community site where newcommers to Social Media can get up to speed with all the trends, sites and services around Social Media. Reviews and best practictices are written and revised by peers. For the time being the site works very blog-like, but that will transition to something more complex and social Networky.

Here’s an excerpt from our welcome message:

When you hear about “social networking,” just know that computing is getting more personal, more about you, your success, your family, your interests and the ability to connect with people and information that can help you. Social networking is people talking… about everything under the sun and much more.

As usual the best part of this projects is the people I get to know.

Mitch Ratcliffe is in charge of much of the reviews you’ll see on the site. He’s done a terrific job, and, I must admit, I feared for his sanity, since he had to actually use all those services. And using them means Signing up and spending time on them. In case you don’t know Mitch I strongly encourage you to subscribe to his ZD|Net blog.

On the design part we partnered with Erik Hahr. We got in touch with Erik thanks to our Forums. He is an active participant at the lenovo community and showed a lot of interest and will to collaborate with us. Our experience with him on this project is a good example of how good Social Media can work both ways, for companies and customers.

I’ll probably be posting updates on how all this things evolve in the near future.

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