I've come to the conclusion that I can no longer afford to talk about anything and everything on a single WP instance. Things already started to break apart when I decided to blog in Spanish at Redtácora.
Now it is time to break things even more. Off topic will have its own blog. Ain't that something?
The Challenge will remain covering a broad spectrum of Social Media, web Marketing, Analytics and the like. But travel, opinion, and disgruntled rants will have to find a new place.
Every time I install a new piece of software and click on the dreaded "Agree to the Terms and Conditions / license agreement" I can't avoid thinking "yeah, yeah, I sell my soul to the devil, whatever".
Today one installer had this dialog:
Question: Should we even try to monetize our blogs? It depends. If the blog does not have visits it will not make money. Mariano Amartino says that with less than 10K visits per day you won't be able to make a living.
AdManager: Ad Serving. You can manage ads from various sources. With Ad Networks you allways fill all ad spaces on the blog. The Ad Server will always show the highest CPM ad.
Ad Sense. Searches for keywwords in the content and decides to display a relevant ad according to those keywords. Placement is key for the ads.
Formats also pay a big part on how much money we will get from publicity.
Understanding profits. We can see how much money each format makes and decide the best practices.
Juan Bongiovanni, Zed Digital. How big companies spend their online money. Creatives and media are separated in agencies. Big corporations have global accounts which centralize all ad spend.
Big Media is not growing traffic. Traffic grows on Social Media. Agencies are loosing their main ally: Media. Big companies start paying more attention to bloggers because they have good page rank and they have growing audiences.
The industry has forked into 2 perceptions, CPM and CPC. Blogs should focus on building their value. Although CPM remains stable, the audiences on sites are different, but CPM does not reflect that.
Bloggers should understand where brands spend their money. Bloggers should try to avoid dealing with media agencies.
A good alternative is to aim for PR budgets instead of Maketing Budgets.
Amartino: AdServing agencies should be 100% transparent, if they are not end relationships with them.
Traditional Media Agencies only talk to bloggers if their clients ask them to do so. They are too used to picking up the phone and just calling the newspaper to work online Ad positioning.
You have to have accountability regarding your audience because that is the only tool you have to better sell yourself.
Above and Beyond plain Text.
Alejando Ponicke and Miguel Angel Saez, Microsoft.
Alejandro and Miguel Angel are demonstrating how easy it it to install a WordPress blog under Microsoft IIS using Microsoft Web Platform. They use the infamous Microsoft method of next -> next -> finish.
IIS 7 modified its Architecture, leaning towards modularization, thus PHP is another module within IIS.
2 installers, one for the platfomr, one for the aditional packages (WordPress amongst them).
Miguel Angel is going to demonstrate how to use Microsoft Live Writer. Live writter was born because they found out that Word wasn't all that good for Blogging.
WLR's nicest feature is that it is an extensible software. They have a plugin architecture.
Demo: they get a video from soapbox and embed it into Facebook.
SmoothHD.com. Service built around silverlight. I must admit the streaming looks very crisp. Service automatically lowers quality if it detects that the bandwith is not optimal.
This type of service will become publically available (as in giving people the ability to upload HD videos) soon. When you embed a video using WLR it creates an iFrame that points to silverlight.live.
Now they showcase photosynth.com. Service builds a 3D wireframe directly out from user-uploaded photos. The example they show is of the statue of liberty using 57 pictures. People can create their own 3D models. Output of photosynth can also be embedded into WordPress.
They used WordPress because it is easy and flexible. WordPress is a CMS.
How to use WordPress for a VideoBlog. Not difficult, just posts with embedded videos and a good design wrapping it all.
Why did they decide to do miravos.tv: psicofxp.com and trix started discussing about doing somethign with video on last years WordCamp. There are no well-positioned video blogging sites in Latin America.
Ismael says he could feel how different links and pingabks feeded their launch.
Juan from Flof. Flof is a tagging platform based on wordpress. They use Google Maps and Open Street Maps. All data can be exported and reused in other sites. Juan underlines that ecverythin at flof uses open formats.
Short on Juan because I head to the stage.
I missed the segment on analytics because I had to borrow my ThinkPad for the presentation.
They started by making a brief review of the history of the internet. Most people who don't use Internet have no resources to do so. Of the remaining people who don't use it most claim they don't need it or say they don't know how to use it.
Improving user experience. "Your blog is YOU".
Design should be kept simple unlike:
Last.fm is a good example of simple UI design.
You should cut to the chase with what you want people to do in your blog / site / service because the attention span is too short.
Text is also interface, a good example for this is flickr, when there are no pictures there they have a bunch of text (tags, etc) that make up the design. Text is your best friend.
You should also tell a story with your design. Great WP theme: WP CODA.
On design you should try to create new paradigms. BaseCamp and gMail as examples of new ways to look at old problems.
Design should be done from the inside out. Yu should focus on what you are doing, and then the rest of the design falls into place.
Bloggers want to generate response from their readers.
Make a list of all elements that'll compose the page. Then start laying out those elements.
Design should also take SEO into account. Use H1, H2, H3, etc.
Compress CSS and JS, cache pages, use the appropriate image formats, etc.