I've skipped blogging and tweeting an entire track, since I just came down the stage mysel. Went to have lunch and now I'm reporting again. (Does that make me a journalist?)
What the readership will most regret is that I've skiped Josh Cohen's Keynote. I regret it myself.
Officenet - Leonardo Piccioli;
THere will be no secrets in the future. "That my competition learns about stuff we're doing is a risk I'm willing to assume".
"I talk with everyone" -> I talk with customer, I talk with unions, I talk with government.
Juan Carlos Lucas.
1. Amoebas are easy to predict.
2. Human Beings are harder to predict than Amoebas.
3. Most managers don't know #2.
The way management is done today is not going to work for much longer.
There is a shift in paradigm.
Twitter as an example of this change. Juan Carlos asked the question of what twitter was publicly made on twitter, this yielded "collective intelligence" (note: I need to further think whether I believe in the concept of collective intelligence or not)
Leaders as strategic coaches.
"What do we have to learn as Managers"
1. We need to be openminded and flexible observers.
2. We need to constantly learn.
3. We need to motivate conversations that add values. (watch out not to confuse tool with conversation)
4. We need to systematically add value. We need to embrace the new before it is even perfected.
5. We need to be authentic collaborators. Lies are no longer good for business and they will be even less so.
"Instead of looking for answers we should be looking for new questions".
Ernesto Van Pebrogh.
Chart from Forrester that shows internet users behavior. People over 27 years are considered "innactive" because they download instead of uploading.
Youngsters will beb in positions of power within companies in the next 10 years. This "Digital Natives" do "Social Homeworking".
Facebook has about as much population as Japan. 50% of Brazilians will have access to internet. 30 Million Brazilians use Orkut weekly.
Web 2.0 is not a technological revolution, it is a philosophical shift.
We need a new work ethic.
Managers need to think how to make their employees happy so they become marketers as well.
That companies block access to 2.0 applications makes no sense.
Luis Alberto Quevedo. Alejandro Prince. Alejandro Piscitelli.
The invention of writing changed all the social interactions. Probably the first texts were love poems and contracts. There was a technological revolution.
Invention of press. Then the concept of "nation" develops. Today we live in a massive herd of 7 billion people.
Internet changes yet again the way information flows. Yet this is not "another leap" it is a big leap, we're going through a major social change.
The digital breach does not exist, the breach is social and economic. At least 60% of the world's population is not in a good jape to make the next social revolution (in the sense of things changing).
New York is the most connected and social media prone city in the world. NY Times only has 0,7% of outgoing links. This is their doom. This is their breach with the rest of the social media world.
"The best writting happening right now is stuff written for TV". TV before was all redundant. TV today is more dense in terms of narrative.
Rupture between profesionals and amateurs (proams).
The 2300 billion clicks on google are the "spirit of today's world".
"hat are the consecuences: "ways to know what we are loosing".
We are still living with 19th and 20th century media. TV still plays a major role on today's life.
For mass media their business is not "to share" it is to amass consumers. This clearly oposes the 2.0 model.
One more block left. Which means one more post left today.
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