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“Voices” out there

Published by Esteban Glas on July 8th, 2008 | This post lacks all category except for: Lenovo, Marketing, Olympic Marketing, Social Media, Web 2.0, Web Marketing

It has been over a month since we soft launched “Voices of the Olympic Games” and I posted about it. A lot of water has passed under the bridge since then and Today Rohit opened all gates and let the flood begin.

I was quite pleased to see the overal warm reception this had. Posts and comments with some praise and some good suggestions are starting to surface.

Marketing vox seemed quite well informed and even used our flickr account (a very simple decition made quite a while ago and that has payed its dividends, remind me to post about it).

Also through posts I’ve learned Prime Minister Gordon Brown has a twitter feed. How is this related to Olympics? I’ll let a quote from the post speak for me:

This approach makes perfect sense for both groups and is clearly well-intended. My assumption is that, along with automotive, two of the most active groups online are politics and sports.

Thanks Kevin!

Engage in PR had this to say:

I really like what Lenovo is doing and it looks from what I read like the athletes are really responding. The great thing is that the Lenovo site is aggregating different blogs, video, pics, etc and just giving you a place to find them all

There was also a post by Adrants which I think needs some clarification. Neither Ogilvy or Lenovo “Blog the summer Olympics”. Athletes do. we simply aggregate, mashup and sometimes (just sometimes) comment or highlight stuff.

That is the whole point of the program as “da boss” made quite clear back when he publicly stated his idea on what Lenovo’s web marketing strategy for the Beijing games should be.

What is the Olympic ideal? The idea that propels the Games? In the end, in my opinion, it’s about the athletes. Some 12,000 extraordinarily talented and driven individuals and teams who are literally the best in the world

We’ll see how things develop, but I’m feeling enthusiastic and proud of what we’ve done.

How do you like it?

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