Long tail, short sleep
Published by Esteban Glas on March 21st, 2008 | This post lacks all category except for: Lenovo, Marketing, Web Marketing
Now that the word is officially out, I think I can share a bit more openly what I’ve been involved with for the last months. David made an excellent job pitching the whole concept of Lenovo’s long tail web marketing move for the Beijing Summer Olympic Games.
I have to admit took me a couple of weeks to get the full picture and all the implications clear in my mind. It wasn’t that I didn’t trust into what we were going to work towards, but rather that I couldn’t quite see all the different pieces of the machinery fitting together.
Fortunately, the state of dumbness lasted just long enough to see me fully committed to the project by the time I was required to. Believe me when I tell you it has took us quite a lot of work since the last months of 2007 to get to the current state of affairs. The tough thing is that after that much work I know that we have only scratched the surface.
The boldness and live nature of the idea are what have appealed me most. After all, who in their right mind would picture a blogging program and an interactive portal with open-access, community-driven services (such as YouTube) as the backbone for an Olympic Partner Web startup in the scenario of an Olympiad held in China?
Athlete blogs aside, the portal (2008.lenovo.com) is one of those ideas that seem so obvious that one can only wonder why no one ever did it before. I must write a post on gadgets, their development and nature. For the time being I’ll just say that this little thingies are only cool when they are live and broadcasting. I can imagine few things more boring than a static gadget. Continuously changing content insufflate life to the gadgets.
The concept is brilliant. That makes it hard. I have turned mediocre ideas in the past to somewhat-acceptable successes, but when the original conceptualization is this good one just knows that failure can only come from poor execution. If this thing fails to meet my expectations I’ll always know I was accountable for a great deal of that. That idea keeps me busy and working hard, it is accountable for one or two sleepless nights as well.
Needless to say: I’m taking one hell of a vacation next September.
View Comments to “Long tail, short sleep”
Leave a Reply
Search
Feeds
Subscribe to The Challenge
Subscribe to Comments
Calendar
Friends
Lenovo Corporate Blogs
The Archive
- March 2010 (1)
- February 2010 (2)
- January 2010 (1)
- November 2009 (1)
- August 2009 (3)
- July 2009 (2)
- June 2009 (5)
- May 2009 (1)
- April 2009 (1)
- March 2009 (5)
- February 2009 (8)
- January 2009 (4)
- December 2008 (9)
- November 2008 (6)
- October 2008 (16)
- September 2008 (6)
- August 2008 (8)
- July 2008 (8)
- June 2008 (8)
- May 2008 (8)
- April 2008 (17)
- March 2008 (6)
- February 2008 (8)
- January 2008 (11)
- December 2007 (12)
- November 2007 (11)
- October 2007 (26)
- September 2007 (11)
- August 2007 (6)
- July 2007 (11)
- June 2007 (17)
- May 2007 (16)
- April 2007 (12)
- March 2007 (22)
- February 2007 (14)
- January 2007 (19)
- December 2006 (23)
- November 2006 (11)
- October 2006 (8)
- September 2006 (11)
- August 2006 (12)
Sounds like a fun project
Breaking new ground and living to tell about it. This week will be an accomplishment.
Esteban -
This is going to be nothing less than one of the coolest thing either one of us does in our lifetimes.
Your dedication and passion behind the first phase of the program — the solutions you’ve brought to a complex and ever shifting program are nothing short of miraculous.
I hope you’ll use this blog to openly tell the world how it is all coming together.
It’s an honor to work with you
dc
Alan, this week I’ve been sick as hell! We’ll have a nice, cold beer when this is over.
David, The feeling is mutual. I hope I survive enough to tell the world about it.