Gadgetizing (Issue I)
Published by Esteban Glas on March 24th, 2008 | This post lacks all category except for: Gadgets, Olympic Marketing
I have very recently commented about my involvement on Lenovo’s Olympic Podium. It is a very complex project, full of different angles to work with. One of the core drivers will hopefully be the gadgets.
As a regular iGoogle user, my iGoogle Page has 9 tabs with all sorts of different stuff in them; and being of the geeky sort I was quite familiar with the concept of gadgets. At least from the end-user perspective, not quite so from a "driver’s seat" perspective.
What makes a gadget cool? what makes it stay on iGoogle or other portals? what makes people share them?
Over and over again the word "live" hit my mind. This is no static page. No written-in stone HTML. What makes a keeper in the case of gadgets is never-ending freshness. The reason anyone has iGoogle, myYahoo, windows live or any similar system as their default homepage is because the frame is the same, but the content is always changing. A gadget that stays still will, most certainly, get removed.
The live nature yields another question: identifying good data sources. Fortunately things have shifted in the past years and any good site provides RSS feeds. On the grim side of things you have what people (or CMSs) do to RSS and Atom. That dreadful 
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[...] who were not fortunate enough to see it I’ll make a description: Picture iGoogle filled with Olympic-related gadgets, from maps and photos of the venues to a schedule of activities and the always present medal [...]