The Challenge

Self Marketing

Published by Esteban Glas on November 2nd, 2007 | This post lacks all category except for: Marketing, personal

The recent WordCamp, and some other events got me thinking on self marketing. More specifically how I suck at marketing my “personal brand” (boy, I hate that term).

Part of what triggered the line of thought was the dazzled looks and incredulity some people showed when I mentioned I worked on LenovoBlogs. I guess that in Argentina we’re too used to the fact that most companies do their “unwanted” jobs outsourcing to this sort of locations. Then there is that a low profile I tend to keep.

I was also quite surprised not to see the subject of self marketing and blogs being an alternate CV surface on any of the talks that happened. Personally I think I’m in my current position partly thanks to this blog. It has served as self marketing internally in Lenovo, maybe it is time to raise the bar a little bit and make it work in that sense for people outside of Lenovo.

For starters I think that my prospected Spanish blog, what I want to write in it and how I want to do it might help in that regard.

I have some objectives with this. That is a good thing. Those objectives are not becoming a “famous blogger”, being regarded as a guru, or anything in that sort. They are more personal, much closer to my self-expression.

Do you intentionally self-market yourselves? Is it something that just happens? Or you just couldn’t care less?

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