The Challenge Rambles and riff raff about all this and that

8Oct/070

Another example of bluntly honest blogging.

So through TechCrunch I found myself reading this article. This is Ian Rogers talking to the Music Industry telling them to, well, rethink their strategy (See how polite I can be?).

The interesting thing, besides the post itself which is a must read, is the brutally honest way Ian tells the hand that feeds him they are hugely wrong.

I’m here to tell you today that I for one am no longer going to fall into this trap. If the licensing labels offer their content to Yahoo! put more barriers in front of the users, I’m not interested. Do what you feel you need to do for your business, I’ll be polite, say thank you, and decline to sign. (...)I won’t let Yahoo! invest any more money in consumer inconvenience. I will tell Yahoo! to give the money they were going to give me to build awesome media applications to Yahoo! Mail or Answers or some other deserving endeavor.

The original post is a transcript of a presentation he gave to "some friends on the music industry", then he probably decided it would be cooler to have the entire universe reading upon it. I agree.

So here's the guy in charge of the most popular music web portal telling openly and rather harshly to the industry providing him with content that he's not willing to waste his energy or his employer's money unless they change their policies. Bold, direct, very Web 2.0. Kudos Ian.