The Challenge Rambles and riff raff about all this and that

28Sep/071

Content is the next killer app

David Amarno wrote this post entitled “Why Execs Are Stumbling in a New Media World”. Please follow the link and read it (and then come back). For those of you that are a little bit lazy I’ll do the mandatory quote:

Folks, we really need to start understanding what really motivates users. There are literally millions of enthusiasts out there producing quality content in highly search engine friendly formats. Not only is much of their content easier to find on the Web—it's engaging, relevant, and the people who produce it actually talk back to us. It's time to wake up. We need to get out in the field and understand people—what motivates them, and why they behave the way they do.

Content. 7 letters. A world full of trouble hidden in just seven letters.

I have been working on a project lately. Got the coders onboard, got the designers engaged, but as I dive deeper and deeper into thinking how it should work, what should it do and all the details that require attention, I have this increasing feeling that it won’t go anyway unless the content is compelling.

And that is a good sign. If I’m smart enough to pay attention, that is.

If you are uncertain that “content is the next killer app” take a look around. Chances are that you are reading this post on some type of feed aggregator. RSS or Atom are forms of XML. XML is a standard to order content; nothing more, nothing less.

Am I trying to state that design is useless? Nope, not at all, if you are making that question you missed my point. Am I saying that applications should only serve to deliver content? That's more like it.

The point is that design and applications should subordinate to content, that no matter how appealing a design might be it won’t engage people unless there is a strong content backing everything up. People won’t come back because your site is nice and you can drag-and-drop everything around, and you have those nice circular gif-loaders. People will come back if they find the content appealing, useful and interesting.

Now it’s time to send you away for the second time. In case you don’t know him, Rolf Skyberg has the dream job title I want for myself: “Disruptive Innovator”. Ebay gave him this job / title / position. And he blogs. And he exposes in conferences. And he posted 477 slides that will have you attached to the screen for about 20 minutes. So go and read his slides for his presentation at EMERCE e.day and then come back.

The random mandatory quote is:

To build tools, services, and experiences which empower and delight your users and employees not only makes sense, it’s good for business.

The only way to empower and delight is to have appealing content. Period.

A lot of things can make up appealing content. A common misconception when talking about content is that people automatically think “text”. Flickr’s content is pictures. Wait, Flickr’s content is people that post pictures and engage. People create content and people can be content. That is “social”.

Enough of pretty pages with empty punch lines (those that overuse words like leverage, engage, intelligence). Concentrate on building content. Good, old, interesting content that you would read.

(Thanks to David and Rolf for such inspiring posts)

27Sep/070

Oh! The Irony!

Yodel Anecdotal, Yahoo's official blog has it's feeds running through feedburner, a service now owned by Google.

Ain't the web nice?

25Sep/072

September 25th Mandatory reading.

If I were anywhere near Seattle I'd attend. But the slide show should suffice.

Louis Rosenfeld has put together a nice set of slides regarding Information Architecture and Enterprise Information Architecture. It is amazing ho, being part of a large enterprise, I can relate to a lot of the things he depicts. Definitely a brain opener (in the good non-surgical sense, that is).

The quote:

Feel free to peruse all 239 slides (ah, what FUN!)

This Friday (September 28) is the early registration deadline for Seattle (October 25). DC takes place November 15, and the early registration deadline is October 19.

And the link: http://louisrosenfeld.com/home/bloug_archive/2007/09/seminar_slides.html

Filed under: Blogs, Web 2 Comments
25Sep/072

Seek for the voice

I’ve been blogging for roughly a year now. When I started out I had no clear direction or intention whatsoever. One year later the statement remains quite valid. Yet I can live with that. I must say that I have been tempted to bring some sort of deeper meaning or an objective to my blogging activity, yet each and every single time those thoughts came by I’ve discarded them. Why? I don’t want to attach myself to a project that would require some sort of consistency and focus on subjects. For the time being I use my blog as a place where I can elaborate some thoughts, more like a public way of thinking out loud. That being said I know the time will come when I will do such commitment.

That is not the reason of this post, but I thought it would be important to give an insight into why and how I blog.

What I have been struggling with lately is to come with a voice of my own. A writing style I’m comfortable with, a smart way to communicate what I have in mind. When I first started I certainly gave this some thought, yet I assumed it would come in time. I was either wrong or not enough time has passed by.

I could state that some of the issues might come from blogging in English. It is not my native language, but I’d be lying if I made such affirmation. Writing in English is not all that difficult for me, true enough, it is not as natural as writing Spanish, but I think I’d face similar challenges if I were writing this same blog in my mother tongue.

Should I use the first person more? I’d make this more “personal” that way. Yet, most of the time I don’t feel I have enough authority and / or I don’t want to sound like a smartass. So I end up writing more neutrally, which makes the posts sound more like Scientific papers than a real blog, and I end up looking like a smartass nonetheless.

Then there are the themes. I have a broad array of interests. I also have a wide array of opinions. I mean: I can have two conflicting opinions co-existing in my head at the same time without much effort. As a result I feel I don’t make many points too clearly.

This can get a tad frustrating from time to time. But it also forces me to write more, and push harder until I can finally state I have found my own voice in Bloggistan.

20Sep/070

Game meets web (Finally!?)

The unveiling of metaplace has had quite a reception all around. It's been on Boing Boing, and also on Slashdot, just to name a couple. Man, they got hit so hard they had some downtime on their webpage and then replaced their home with a plain-text version. But all of that are just anecdotes.

The novelty in here is that metaplace in not so much a game per-se, but rather a work frame that allows others to develop their own version of whatever game they have in mind. Without any deep knowledge on it, and just with the vague concepts they supply on their page I picture it as a sort of Lego for games. They provide the building blocks and logic, others can come up with the outcomes.

The other interesting thing is that they use "web" language a lot, here it is in their own words:

We decided to use Web standards for everything we could, which is why you can have a game world that is also a website, or use Web data to populate your world. (…)
We speak Web fluently. Every world is a web server, and every object has a URL. You can script an object so that it feeds RSS, XML, or HTML to a browser. This lets you do things like high score tables, objects that email you, player profile pages right on the player -- whatever you want. Every object can also browse the Web: a chat bot can chatter headlines from an RSS feed, a newspaper with real headlines can sit on your virtual desk, game data could come from real world data... you get the idea. No more walled garden.

This could prove to be a very good starting point, since other online ventures such as second life have suffered a lot of heat because they don't provide any web integration at all. The other good and refreshing thing is that it seems that the time you spend on the game might have a –virtual- intention, other than just wasting time or hanging around on a different place than the "first life".

Areae has been great at creating buzz and fuzz around what they are doing, what they intentionally neglect to say is where they will profit. Will they sell the client? Will they sell ads? Will profit come from Servers? Hard to tell. Selling the client sounds like a direct contradiction of their stated intentions (open-everything), yet this wouldn't be the first time we see contradictions happen.

For the time being I have already signed for an Alpha account.

Filed under: Betas, Web No Comments
19Sep/070

Handpicked or mass picked?

The explosion of all things social in the web has some undesired side effects. The one I find more frustrating and harder to cope with is information overload. There are a gazillion bloggers, social-network posters, public forums, public Q&A and wikis out there to ever be able to read the smallest portion of useful information.

True enough, there are plenty of copycats, post republishers and other sorts of undesirable content leeches out there (just for fun I once searched a full phrase on a news "en vogue" just for the fun of it, only to find the exact same content on 7 different and well known sites). Then there are the one post-wonders, people who setup a blogger or WordPress account just to post once or twice. Finally there's all that content I'm personally not so interested in.

With all this trimmed content there is still a huge amount of information I’d like to read or at least review. Of course this is not possible. There’s more content in written form out there than I could ever read in my whole life.

Here is where the question (and this post title) comes into play. How to discriminate the best out there from the just good or the plain crap?

Here’s where social bookmarks come into play and have a key role. Social bookmarking tools and sites only exist due to the enormous quantity and diversity of content out there. Back in the dark ages previous to the dot com bubble, such sites couldn’t possibly exist, not only because there were less people “surfing the net”, but because the amount of different, quickly updating content was limited to only a handful of sites.

In my mind I discriminate social bookmarking usage in two major categories, mass picked or handpicked; both have pros and cons. The mass picked bookmark sites can act both ways, it’s up to the user if they go to the homepage or whatever “what’s got” link and start from there or if they trust their friends or known notables links instead.

The mass picked approach relies on the statement “the more the merrier”. Links can make it to the homepage based on the sheer number of people who bookmark it. There are a couple problems with this. First of all “popular” doesn’t necessarily mean “good”; moreover it seems to be in direct opposition of the long tail marvels the web have us so spoiled with. Another big issue is spam. As with most good things these days, spam can really spoil the fun for everyone really quickly. A battle exists amongst spammers and social bookmarks programmers who make huge efforts to make each other life’s miserable. I really hope the programmers make spammer’s life a living hell.

Handpicked-only bookmark sites are not so social and can only act as such. You rely on other people surfing and annotating on what they find. Under such light, I’d rather stick to Chris Pirillo’s Lockergnome. I mean at least Chris has been doing it for over 10 years.

Bottom line is I am a DIY sort of person. But there’s a “but”. It is right there in the first paragraph of this post. There is just too much stuff out there. My approach is to trust my friend network on del.icio.us and follow any link I find interesting on the 40+ blogs and site I visit regularly.

Yet, I still feel I don’t get the best out of everything. But I’m afraid that is a feeling that will never go away, it is just how the world goes. Then again my experience tells me that the best is yet to come, and as social bookmarking grows in knowledge and experience we shall see some very interesting improvements over the next few years.

Do you rely on popularity, just “search” or trust others calls on web content?

16Sep/071

Never blog while watching football (soccer)

I was writing a couple of posts while watching a football. Luckily I decided to review them before hitting the publish button.

What I found was not pretty. Not only were there a ton of typos and spelling mistakes, but I also typed several phrases with all words mixed up. Just for the record, I saved one of those for posterity:
:?: Finally all there's content is I'm not so personally interested in :?:

I gave up, shut off the PC and admitted to myself I'd better post tomorrow.

Ah, dyslexia never abandons us, right?

Filed under: funny, personal 1 Comment
13Sep/070

Eager for Distros

For the past couple of months I have been a happy Ubuntu user. I run it on 2 PCs, a clone desktop (AMD processor) and on a ThinkPad R50e. Both installs went smoothly and I still have to face an unrecoverable crash on either computer. I've installed and uninstalled over 80 different packages, ranging from Apache (1.3 and 2) to eye-candy desktop management (like Beryl). Everything went pristine.

Thus, why on earth would I want to change what I've declared as the best OS I ever laid hands on? Sheer curiosity.

I have tried Mandrake (wasn't called Mandriva yet), SuSE and Red Hat, but that was some time ago already, thus I'm eager to see what has changed and what are the different goodies that are shipped with every one. Besides I also want to take Solaris for a ride, it has intrigued me for quite a long time (ever since it was made open source).

Yet I must say that deleting a perfectly good OS is not as easy as one might think.  That was a problem I didn't have to face when I first installed Ubuntu.

But before killing the Ubuntu on the R50e (the desktop is far too tweaked as a file and webserver for me to delete it)  I want to run some benchmarks against another R50e with a different OS installed (wink, wink).

Filed under: Linux No Comments
11Sep/071

Political Cambalache

"Cambalache" is the trade of small value items. It is also a place where this trades happen, sort of like a flea market. The term is also used in Argentina as a synonym of mess, mainly due to the influence of the Tango by Enrique Santos Discepolo. In his lyrics the lack of traditional values and the fact that in the 20th century it doesn't really matter if you are good or bad are depicted.

In Argentina elections are to be held this next October. Everything seems to indicate that the first lady is going to win quite easily the election for President. But here comes the mess. If you don't understand a single thing about what you're about to read, fear not, I don't understand it myself.

The "UCR" is split up in two, half support the current government and the other half supports a former Economy minister of the same government, Lavagna. I think I should note here that neither the current government or Lavagna ever belonged to the UCR, quite on the contrary, they have always belonged to their political nemesis, the "Justicialistas" (or "Peronistas"). To make an analogy with the US, it would be like having the Democrats supporting Condoleezza Rice to run for office.

Wait, it gets more messy.

With this the main opposing party is the "PRO", which recently won the major elections for the City of Buenos Aires.  One would think that they would try to capitalize that in the upcoming presidential election. Wrong. That party supports different candidates in different places, so, they have one candidate in the city of Buenos Aires, but a different one in the Province of Buenos Aires...

The saddest part is not the mess, but the lack of real choices. There isn't a single candidate I would think of voting for president this upcoming election. Which is a lot to state, since there are at least 12 different presidential formulas I know of.

Filed under: Argentina, personal 1 Comment
9Sep/072

Adaptation

No, it is not a review of the 2002 movie (which, by the way, I liked a lot). It is a post on a personal note, on adapting to a new position.

Although it might be a little early to draw any conclusions I thought I'd share some of my insights. I have now "officially" become Social Media and Metrics Analyst for Lenovo. It is a rather radical change for myself and represents a nice professional challenge.

Up until this move I was heavily involved in web production teams, ever since I was hired by IBM. On such scenarios the time frames to complete requests are always short, thus it represented a continuous race against the clock. Success is solely considered in terms of speedy deployments.

This is the first massive change. I now have the time  to do some thinking. I am even expected to do so. My success will be measured upon the sheer fact that the results of my thinking and the actions thereof taken are positive. I was craving for this. Yet it is not an easy switch. After years of fast paced work days setting the mind to act differently is not all that easy.

The other tricky thing is that I have to adapt from working face-to-face to working remotely. This isn't as hard, though. I have been doing so already in more contained matters, yet now it is full time.

There are some other challenges I'd like to share, but my common sense tells me I shall rather keep those private rather than public.

Some exiting times ahead, a lot of learning and, as mentioned, a lot of thinking will happen from now on. With some luck I'll be sharing some of my experiences here soon.

Filed under: personal, Work 2 Comments