Rambles and Riff Raff about all this and that
e-commerce grows 100% in Argentina
Published by Esteban Glas on March 30th, 2007 | This post lacks all category except for: Argentina, Web, Web Marketing
Source: http://www.lanacion.com.ar/Archivo/nota.asp?nota_id=882238
So… e-commerce grew 100% during 2006, in case your math is not that great, it means it doubled in one year. Studies before 2006 estimated a growth of 20-40%.
A couple of weeks ago, another article, also at La Nacion, stated that broadband internet connections had grown 66% over the same period.
Over 9 million people use the internet to search for products, and although only 60% of those searches end up in an online purchase it is still an impressive figure.
For 2007 a 40% growth is expected, again, which probably means it’ll be higher…
Now, I’ll end my post here… Some food for thought, right?
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Que bueno!
It is indeed an amazing thing. Bare in mind that Argentina is a very particular market, with almost 80% of the population living near Buenos Aires and that the population between 15 and 64 years old is around 22 million, thus the 5 million individuals who purchased online during 2006 make up a good bulk of the active population.
It is surely a very propitious scenario for any company that knows how to take advantage of it.