Looking at technocrati today I was amazed by the humongous number of tags and searches Steve Irwin's death generated. Words like Steve Irwin, Death, Australia, or Crocodile Hunter are being searched by thouthands (if not millions) of people around the globe.
Even more interesting is the ammount of blogs (like this one) mentioning the Aussie crocodrile dundee redux.
I'm preaty sure he got good audiences on his TV show, but he might not imagined his death would cause such an effect.
I guess it's true what they say: tragedy makes great marketing. Shame on us.